Our Story

Style is the superfluous of love.
Read on

It all started with a rescued Aspin (a portmanteau of Asong Pinoy or Native Dog in the Philippines), and the desire to make it feel good, look good. So let me share a short story of how it all began for us at Pawdel.

Style is Love

Me and my partner Arrian don’t live a luxurious lifestyle but we fancy the finer tastes in life. One of which is style.

Some may argue style is plain vanity. But we believe anything you try to make it look attractive is dear to you. You decorate your house, you accessorize your car or you cut your hair to your own liking. All of that has one thing in common, you love it so much that you put in the effort to make it look better, feel better.

Puppy Love

A mere hours before New Year’s Eve in 2014, while walking along an empty dirt road, we were closely being followed by a stray puppy as if begging to be rescued. We couldn’t leave him behind in the middle of the New Year revelry so we picked him up along Roberto Street and named him Robby. He was our first dog.

As soon as we adopted him, we immediately bought food and supplies that same afternoon. He was so dirty we groomed him up for hours that we almost missed the New Year’s celebration. We’ve given so much for Robby on that first day and it has never wavered up to this day. Knowing what he probably went through and what could have been had we not rescued him, we vowed to give him all the best we could. Just for him to look better, feel better.

Pet in Style

Providing food and shelter are basic needs. But providing anything more than the basic necessity is superfluous love! So while we could buy the best clothes, shoes and accessories for ourselves, we couldn’t exactly find equally stylish collars and bow ties for our dogs. If we could dress in style, why couldn’t we pet in style? After all, style is the superfluous of love.

Arrian figured, who by the way is an entrepreneur and whose family are in the garments industry, “if we can’t find it, then we might as well make it.” As we developed our collars and bow ties, Arrian’s keen attention to detail and my fashion sensibilities are ingrained in every collar, bow tie, leash and name tag that we make.

As it turns out, what we’re creating is more than just a pet accessory business. We’re building a pet lifestyle brand for anyone like us who wants to nurture their unique relationship with their pet companion.

To pet is to love.

Rasmia, Co-Founder

Puppy Love

A mere hours before New Year’s Eve in 2014, while walking along an empty dirt road, we were closely being followed by a stray puppy as if begging to be rescued. We couldn’t leave him behind in the middle of the New Year revelry so we picked him up along Roberto Street and named him Robby. He was our first dog.

As soon as we adopted him, we immediately bought food and supplies that same afternoon. He was so dirty we groomed him up for hours that we almost missed the New Year’s celebration. We’ve given so much for Robby on that first day and it has never wavered up to this day. Knowing what he probably went through and what could have been had we not rescued him, we vowed to give him all the best we could. Just for him to look better, feel better.

Pet in Style

Providing food and shelter are basic needs. But providing anything more than the basic necessity is superfluous love! So while we could buy the best clothes, shoes and accessories for ourselves, we couldn’t exactly find equally stylish collars and bow ties for our dogs. If we could dress in style, why couldn’t we pet in style? After all, style is the superfluous of love.

Arrian figured, who by the way is an entrepreneur and whose family is in the garments industry, “if we can’t find it, then we might as well make it.” As we developed our collars and bow ties, Arrian’s keen attention to detail and my fashion sensibilities are ingrained in every collar, bow tie, leash and name tag that we make.

As it turns out, what we’re creating is more than just a pet accessory business. We’re building a pet fashion brand for anyone like us who wants to nurture their unique relationship with their pet companion.

To pet is to love.

Rasmia, Co-Founder

Paw Signature

Every product we make is carefully designed for our four-legged customers to #WearTheLove. As a quality seal of our approval, all products that we sell are undersigned with our paw prints.

-Robby, Patchi & Kiwi (Paw-Founders of Pawdel)

We Make it Vogue